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Email Service FAQs


I'm supposed to be getting your emails, why don't I get them?

Probably because you submitted an incorrect email address when you registered.  If you are not getting any of our mailings, then send us an email with your correct email address and we'll put you on our mailing list.


Occasionally I don't receive your nightly emails.   Why is that?

We send out emails every night before a market day.  If you do not receive them it's likely that your mail server was down when we sent out the email.  Every night we get a couple of dozen emails back stamped ‘undeliverable'.  It's usually different ones each night.  So it's a temporary thing, and perhaps the problem lies with your server.  Usually it clears up the next night.  Remember, you can always log in to the web-site for our nightly updates if you don't get the email.

Can I just get your Covered Call emails and not the Options mailout?

No, we have one mailing list.  If you're on the list you get all our emails.  If you do not want to be on the list, just let us know.

 

FAQ's about us


Where do you get your information?

At the end of the day we download thousands of quotes--stocks and options. We then run these numbers with our proprietary software that narrows our search to 200 stocks. From that point my staff and I pick what we consider the best 10.


How do you pick stocks and what criteria do you use?

We pick stocks using fundamentals, technical analysis, news, analyst ratings, trends, personal experience, and any number of factors. Our site isn't just a computer generated list of options. Human judgement comes into play--thought, planning and experience.


What time of the day do you post your listings?

We begin our work at the close of the market. Our listings are usually online by 9:00 p.m. central time. Sometimes a little earlier; sometimes a little later. We have always been posted by midnight (except once, when we were posted by 6:00 a.m.)


Do you trade stocks and options for your own account?

Yes. That is, each member of our staff trades for his/her own account. Strickland & Associates does not trade as a firm, but each of the owners and associates trade, and trade actively.


Do you trade all of the stocks that you list on your site?

No, there's way too many.  I use the site just as you should.  We at Stricknet list our picks, our thoughts about the market, and other observations.  Then as an individual trader, I pick the plays that I want to enter.  I then try tell the members what I'm doing, what I intend to do, and how I'm planning to do it.  The trades you enter should be your choice and no one else's.


Do you track your recommendations? What are the results
?

We track our option picks and naked put plays closely and they are posted online daily.  After options expiration each month, we usually delete many of the trades from the list just to keep it from getting too long.  We do not track the covered calls plays.  There just are way too many (10 a day).  Since we do not trade anywhere close to 10 covered calls a day, it's just too much burden to track all that.  Our time is better spent in research.


I'm signed up for monthly service, can I upgrade to an annual subscription?

Sure, just send us an email.


Can you recommend a stockbroker?

I wish I could.  I think it's a matter of finding the "least bad" broker.  Some are "more bad" than others.   There's no one brokerage firm that's right for everybody.  Some traders need a full service broker and others are very much self-directed.  I use the online discount broker Ameritrade.  But there are others who I'm sure are just as good, or "less bad".

 

Trading FAQ's


What kind of software do you use to keep up with your trades?

We recommend you try Option Money software.  It is the first complete software program designed for option traders to track their portfolio and trade transactions.  It produces financial reports, account summary, and holding reports that is kept current with market information.

 

What is your strategy for Money Management?

I have 3 brokerage accounts. (You don't have to have 3)

Account #1. This is my risk money.  Money that I am very aggressive with, take some big risks, and have fun with.  I buy calls and puts. This is the emotional account.    I holler and scream at it.  I fuss and cuss at it.  Throw things and jump up and down.  Get so excited when Yahoo goes up 30 points that I kiss the computer screen.  This is risk money.  It is funds that if I lose it all, my life will not be destroyed.  It isn't rent money, retirement money, kids college funds .... none of that, truly risk money.

When this account builds up profits and reaches a point that it's too much money to be playing with, I write a check (all my accounts have check-writing service) and deposit it in to Account #2.

Account #2. This is where I trade more conservatively, but still take on certain levels of risk. This is where I usually sell naked puts.  Selling naked puts is deemed to be very risky, but my attitude is that when done right, it can be quite conservative.    Actually my returns are more consistent in this account than the other two.    When this account reaches a predetermined level, I write a check and place the excess funds in Account #3.

Account #3. This is the 'keeper' account.  Here I buy stocks that I want to own for a longer period of time, and I sell covered calls on them.  I do not take much risk here.  I don't buy just any stock.  I buy stocks that I want to own for whatever reason.  I manage this account by allowing stocks to be called out, or if I want to hold on to the stock, I'll buy back the call and keep the stock.  Likely I will sell another call next month.  These are my long-term investments.

My point to all this is that as you earn profits, manage them in such a manner that your money isn't always at risk.  If your risk money increases significantly, say it doubles, take some of it and put it in a safer place, instead of all of it remaining at risk.  You don't have to have more than one account to do that.  You can do it all within one account.  It just works better for me to keep it all separated.    That way if my losses in my risk account get out of hand, then I've got to cool it some, because I'd get in trouble around here if I were to take money out of account #2 or #3 and put it in #1.  It's supposed to work the other way.   Account #1 supplies 2 and 3.

 

How do you figure the yield on your covered calls?

A complete explanation can be found in our tutorial, but if your numbers don’t match ours, keep in mind the leverage offered with margin.   If you buy a stock on margin, you only have to put up 50% of the money.  So calculate the returns based on your out-of-pocket money and the numbers should line up with ours


If the stock dips, should I buy back the covered call?

That depends on a number of things. If the stock dips and you expect it to go back up, it can be very profitable to buy back the call, and if the stock makes a quick recovery, sell the call again. If the stock dips and you think it is headed lower, you might wait and buy the call back even cheaper. Of course, if you think the stock is in trouble and headed much lower, then you might want to just close out the deal.

If the stock runs up big time, should I buy back the covered call?

Again that depends on your expectations of future moves.    If some big news event has driven the stock up and you think there’s much more to the upside, then yes, it would make sense to buy back the call and ride the stock higher. But be careful here.  If you buy the call back at a higher price and the stock then dips, suddenly the trade isn’t as good as it could have been.   Generally if the stock rises to a point where I’ll be called out, I don’t buy it back unless I want to keep the stock.


What do you mean you are an "Event" trader?

As an event trader, I trade for a specific event.  I don't trade just to be trading.

When I first started trading options it was tough.  Everything I touched turned to crap.  I didn't know why.  I knew that people were making money with options, but I couldn't.  I took a good hard look.

First, the market stunk.  I couldn't do anything about that.  Second, every stock I picked turned out to be the wrong one.  Or the wrong option.  Maybe I could do something about that.  And third, I was so anxious to make some money that I thought I had to be in the market at all times.

Well, the market didn't improve much for some time.  But after I got my brains bashed in I did do something about the stocks I picked.  I used a very tough discipline to "buy only when I had a reason".  I'd pick up the paper and see people getting rich. I'd see stock options that tripled and heck I didn't own any.  I quit buying just anything.  I learned to look for an "event" that will likely cause a stock price to move.  I learned that stocks will rise in anticipation of earnings.  I learned that stock splits can drive the price.  And most importantly, I learned the typical behavior of 1 stock.  That's one! ONE! Not to be confused with more than one.  I watched one stock until I thought I knew everything there was to know about it.  That stock was MCI.  It was a new company and had a lot of potential.  I haven't watched it in years.  But when I bought options I had a reason.  It was because they were about to announce earnings.  They had opened a new market.  They were about to announce a stock split.  Or whatever.   But I did not buy just to be buying.

Most of the time I sat on the sidelines.  To quote Jimmy Rogers, "I’d wait for the stock to be so compelling that it was like picking up money off the floor".  I still try to use the same strategy.  I think I KNOW a few stocks.  That does not mean that I know what they'll do tomorrow.   But I have a pretty darn good idea of what they’ll do in a given market.   Of course I can be wrong, but the edge is with me because I know them.  I watch a lot of stocks, but I KNOW five or six.  I trade the same ones over and over.   My knack is that I know when to invest heavily, and when to stay light.  I can take as many losses as I do wins and still come out ahead.  Because when I win, I try to hurt ‘em.

I learned how to buy.  You can sometimes be in the right stock but the wrong option.   Normally I like in the money calls or at least close to the money, unless the market is having triple digit moves in a day and risk is much greater.  Then I’ll buy out of the money calls just to limit my total risks.

Learn to sit it out until you think, "this is without question the time to be in the market" then take your position.  Don't be in the market just to be in.  Have a reason.  And the only way you'll know what that reason is, is to get to know your stock.  Trade for the "Event".


How do you "build" a position in options?

If I plan to build a position for an "event" trade I methodically ease in and out of the trade.  This is not the only way to make the play, but it is a style that suits me.  Here’s an actual trade that is typical of my style.

Around the first of December my research revealed that Yahoo will announce earnings on Jan 12.  For various reasons I wanted to take a position in the stock using options.  Now this is not a trade that I’m looking to get in for just 2 days.  This is an event trade.  My plan was to buy 15 calls that were in the money.  That’s all the risk money that I wanted to put in this trade.   I purchased 5 contracts initially.  Now I wait and see if there’s strength in the sector and in the stock.  It took a few days, but finally the stock headed higher.  It showed signs of real strength.  But now I have to wait for a pullback, a correction, some profit-taking.  I don’t want to chase it.   Then the stock dipped.  The price dropped several points and I bought 5 more contracts.  I paid more for them than I did for the first five, but at least I’ve seen some strength in the stock.  Now I’m nervous…. The stock is going lower still.  Aw, what did I do?  Look at the market.  What is happening?  Don’t see any major crises.  My stock’s not going up.   Throw something at the computer – see if that’ll help.  It didn’t.  One more day of this and the little men in the white coats will have to come get me!  Then, pop!  Up and away.  We’re off and running again.   Suddenly my options are worth a lot more than I paid for them.  Time to buy the last 5?  Nope, not yet.  Now let it run, and when it dips again, if all still looks well, I’ll buy the remaining 5.  It dipped again about a week and half before Christmas.  I’m in.  My position is built.  I won’t buy anymore.  The stock continued to rally and Christmas Eve I was in good shape.   The last 5 contracts were already profitable and my original contracts were up over 150%.  The week after Christmas the stock went up and down – mostly up.   Then the week before earnings announcements, when the stock is screaming and everybody wants to know if they should buy Yahoo, I’m already set.  The stock ran up big time a few days prior to earnings.  I sold 5 contracts.  Now on the actual day of the announcement I sell 5 more, and hold the remaining five another day to see how the earnings turn out.  Close the deal.

Now with hind-sight, I should have bought all 15 contracts in early December and sold them all at earnings date.  But I don’t have a crystal ball.  When testing to see how deep water is, don’t use both feet.


Should I hold my options over an earnings announcement or stock split?

Normally I’d say no.  The risk is so great it’s usually not worth the potential reward.  However, if you’re holding multiple contracts, you could sell most of them, and hold a few just to see if there’s some fish left behind the boat.  (See the above notes on "building a position").


My broker says I'm crazy for wanting to sell naked Puts.

I’m sorry, but it’s a fact of life.  Most brokers have a fit if you tell them you want to sell naked puts.  There are some very knowledgeable and options-friendly brokers out there, and I pay due respect to them here.  But they are few and far between.   Most brokers sleep well at night if they put you in a stock that loses 50% of its value in a year, and if they put you in one that goes up 5% they’re hounding you to sell it, and expect a Christmas present.  Slap him.

They scream at you and tell you that people got burned selling naked puts during the crash of ’87.  Slap him.  I can not live my life based on that single event.  We’ve had 12 years of a roaring bull market since then.  Was I supposed to miss it?  What about the billions of dollars that have been made since then?  Those who used every penny they had to sell puts in ‘87 were foolish.  And it’s still foolish to risk everything selling naked options.   But with a small portion of your portfolio, with conservative positions and proper money management, selling puts can be a great strategy.   No one should ever bet the farm on any one trade or type of trade.  But your broker’s going to argue with you.  "You don’t have any protection in the event of a total crash," he’ll say.  If you explain that you could maybe "Sell the Feb 50 and buy the Feb 45" for insurance, then he’ll say, ‘Ah, that’s a spread. You can’t do that."  Slap him.  If you’re persistent and he gives in, and says "Alright! If that’s what you want to do… but I can’t be responsible for anything.  This is your doings and not mine." Fire him!   I’m not gonna pay somebody to do something for me who takes that adversarial position toward me due to his ignorance.  Life’s too short.

Of course I wrote the above paragraph tongue-in-cheek.  You know your broker.  You don’t know me.  If he has gained your confidence and served you well, then I’d say follow his advice.  But if he’s bashing your brains in on all fronts, I’d look for someone who’s knowledgeable in options and customer-oriented.


Is there a way to get "crash-protection" when selling Puts?

Of course there is.   The greatest risk of selling puts is that a stock can totally tank.  Your losses could be considerable. Let’s say xyz stock is selling at 72.  If you decide to sell the Jun 70 Put and can get 4 for it, then you’re safe and profitable if the stock remains above 70.  Actually the stock can drop to 66 and you’d still break even because you collected 4 dollars in premium for the put.  But if the stock collapses and drops to 30, you’ve got some serious losses.  The stock will be put to you at 70, or you’d have to buy back the put and pay around 40 points for it.

There’s a little insurance policy you can buy.   If you were to sell the Jun 70 put and buy the Jun 65 put, then your losses are limited.   You’re actually setting up a spread. Let’s say you pay 2 points for the Jun 65 Put.  If the stock drops below 65, your losses are limited because you own the Jun 65 put.  Your maximum potential loss is 3 points.  If the stock drops all the way to zero, your losses are still limited to the 3 points.   By taking out this insurance, you also cut your potential gains.  When you sell the 70 put you collect 4 points, but then you buy the 65 put which costs you 2.   So you maximum gain is 2 points. But this insurance can allow you to sleep at night, and if your stock every tanked, it’s great to have.



Trading in stocks and options involves risk. You can lose money. You should always seek professional advice from your stock broker. We are not stockbrokers and do not make recommendations to buy or sell any stock or option. We provide educational information for your evaluation.

Strickland & Associates, 1600 Marina Bay Dr, Suite 301
Panama City, FL 32409
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